Storefront Video produced this brand documentary for Alibaba in partnership with And Now Media with the goal of sharing Alibaba’s value to its shop owners, while promoting the solutions they provide Antica Farmacista on their e-comm platform.
It aims to monetize positive associations between the e-comm giant, the shop owners, and their customers.
The video takes an intimate look at the business owners, their origin story, their passion for their product, and how they found success together.